IKEA Meets Gravity: We Can All Relate To This Video

IKEA is known for its challenging shopping conditions. I've always thought of shopping at IKEA as kind of like visiting a casino. IKEA, like a casino, draws you in, hides all the clocks, disorients you with mazes and shortcuts, pumps delicious food smells into the air and convinces you to drop a bunch of money before you walk out the door. You end up leaving with a sense of accomplishment, excitement and shame.

You know what else visiting IKEA is like? Getting lost in space a la Gravity. Watch Alfonso CuarĂ³n's "IKEA" - Official Trailer above and tell me you don't identify with some of the scenarios!

Thanks to Will from Bright Bazaar from pointing this out this morning.

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