2/24/14

Captain Dapper Loves Farmer's Fridge: A Fresh Take on Fast Food

Captain Dapper is a big fan of fresh, healthy foods. I try my damnedest to avoid fast foods and choose vegetarian options whenever possible. When I first learned about Farmer's Fridge, a new concept in fast healthy food, I was intrigued. Now that I've finally come across one of the company's kiosks, I'm sold!

I've been spending a fair amount of time travelling between Chicago and Iowa recently. The route I take to and from Iowa takes me on the I-94 tollway and the Lake Forest Oasis is always one of my first stops. Every time I've walked into the Oasis, I'm shake my head in disappointment over the food options. It's pretty dismal with a choice of McDonald's, KFC/Taco Bell, Panda Express and Subway. None of these options are anything I would remotely consider eating. On a recent trip back from Iowa, however, I was pleased to discover that the Lake Forest Oasis is one of two sites chosen for the launch of Farmer's Fridge.

I had first read about Farmer's Fridge on Huffington Post a few weeks ago and was immediately smitten with the concept. Luke Saunders, the man behind the fridge, is trying to introduce fresh, locally grown food via his vending machine concept. Each morning the cute little refrigerated machines, which are cleverly covered in reclaimed wood, are stocked with fresh salads, snacks and other all-natural goodies. The food is packaged in reusable plastic containers that are also recyclable. But, seriously, the jars are adorable and I can think of at least 100 ways I could reuse them.


There are currently only two Farmer's Fridge kiosks - one in downtown Chicago (201 N Clark Street) and the one that I encountered at the Lake Forest Oasis on I-94. Mr. Saunders has done a fantastic job of getting some early press for his launch, including pieces in Fast Company and Business Insider, so I expect the concept to take off quickly. In fact, rumor has it that more kiosks will be popping up around Chicago in the coming months. To lobby for one of the wood-sided fridges in your building, there's even a kiosk request form on the company's website.

MORE INFORMATION: Farmer's Fridge

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Images: 1. Jason Loper, 2. Farmer's Fridge

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